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Our Story

AN IDEA, BORN IN THE SUMMER OF 2017.

The bawiq story began in Abu Dhabi, UAE, on a sunny afternoon – when Raj could not bear to step out of his house under the scorching sun to buy groceries to cook his meal. Moreover, there were not any online supermarkets available at the time, which offered same-day deliveries.

“We can get meals cooked from scratch and delivered to us in no time, but groceries? Why is it so difficult to get groceries delivered instantly?”


These questions transformed into an idea – An innovative idea to develop a service that was capable of delivering groceries with a short fulfilment time, of just 90 mins.

That’s how your one-stop grocery app, bawiq, was born.

The bawiq Team strives to provide professional and unparalleled service that consistently remains a step ahead of its competitors.

We care not only about bringing innovation to the supermarket industry but also to remain committed to protecting the environment.

bawiq places an emphasis on remaining connected with our customers on multiple touch points to drive customer satisfaction.

Our team is devoted to make bawiq the next unicorn the market needs.

Board of Directors

Advisory Board

Meet the Team

Raj

Founder & CEO

Raj Lee has over 20 years of management experience within Blue-Chip organizations in Property Development, Mixed-Use Assets and Retail Operations. His work spanned across regions in United Kingdom, Singapore, Hong Kong, Philippines, Barbados, and United Arab Emirates.

Shabab

Commercial Director

Shabab is an experienced professional with almost 10 years of exposure to Geospatial, Retail, Hospitality and Digital Marketing industries. His expertise in Sales, Business Development and Marketing has allowed him to tackle challenges from the perspective of both the customer and the entrepreneur.

Suraj

General Manager

Suraj has more than 15 years of experience in the hospitality industry, specializing in fine dining and home delivery concepts for popular food & beverage businesses. His expertise is now a highly valued asset when it comes to managing the entire operations of the UAE office.

Sidharth

Head of Product & Development

Sidharth is a young professional with exemplary experience in retail and customer service. He manages bawiq's app and its products. His passion for his field is manifested through his aspiration to make online shopping convenient – by aligning the customer's experience with the company's motive.

Tania

Head of Marketing

Tania Basu is a seasoned marketeer in the M-Commerce, having launched a number of successful startups in India and Malaysia over the past 5 years. Her experience includes Digital, Social and Influencer Marketing, alongside Data Analysis, Content Management, Brand Management and Strategic Planning.

Nadine

Head of HR & Admin

There are few who speak the language of commitment, discipline and hard work, better than Nadine does. She has over 6 years of experience in personnel management and office administration, making it one of her strongest suites. She optimizes resource allocation and office workflows for Team bawiq.

Synthia

Head of Finance

Synthia is a performance-driven finance professional that brings a holistic approach to our financial department. She has over 10 years of experience in Accounting, Financial Mangement, Tax & Auditing and Asset Management.

Brian

Business Analyst

Brian has 7 years of research and consulting experience in the oil industry, with a proven track record for generating insights that drive thought leadership among management. He has the ability to maintain a high level of scrutiny on details, while also deriving headline perspectives.

Izdihar

Fleet Accounts Manager

Izdihar has over 12 years of experience in accounting and finance, under a variety of industries such as property management, logistics and e-commerce. He enjoys unpacking data to uncover results, and finding solutions to difficult challenges – which he tackles using his strong IT background‍.

Gerald

Fleet Manager

Gerald is an effective Fleet Manager with 15 years of experience in fleet logistics and customer support, where he employs his communication skills to troubleshoot, hire and train his fleet staff. Gerald also has a keen eye for identifying trends, to improve processes to maximize efficiency.